Introducing The Work Management Institute: why the future or work needs a new discipline
- Brandon Hatton
- Nov 23
- 2 min read
The world of work is changing faster than ever. Teams are dealing with more tools, more projects, more communication channels, and more expectations — but without the systems, clarity, or structure needed to keep up.
Even highly talented teams struggle when the work itself isn’t managed well.
That’s why I created the Work Management Institute (WMI) — to help individuals and organizations learn the skills, systems, and principles that make modern work actually work.
Why Work Management Matters Now More Than Ever
If you’ve ever felt overwhelmed by:
Too many tools
Too many meetings
Too many priorities
Too much invisible work
Too much chaos
…you’re not alone.
Recent studies show:
Employees switch between 11+ apps a day
Teams spend over 50% of their week communicating instead of executing
60% of workers say they don’t know what’s a priority
Most companies lack a single source of truth for work
The problem isn’t that people are unskilled or unmotivated — it’s that the work system is broken.
Work Management is the discipline that fixes it.
What is the Work Management Institute?
WMI was built to define, teach, and advance the discipline of modern work.
Our mission is simple:
To help individuals and organizations operate with more clarity, structure, and focus — using proven principles of modern work.
WMI exists to give people the knowledge and systems they need to:
Reduce chaos
Increase clarity
Build scalable workflows
Improve execution
Strengthen cross-team collaboration
Leverage AI and automation
Create a consistent operating model
For too long, people have been expected to “figure it out on their own.” WMI changes that.
Introducing the CAWM Certification
The first major offering from WMI is the Certified Associate in Work Management (CAWM) certification — a foundational credential for anyone who wants to master modern work skills.
CAWM teaches practical, real-world concepts including:
Workflow design
Visibility systems
Collaboration best practices
Prioritization frameworks
Work cadences
Organizational alignment
AI-enabled work management
Modern tool strategy
Whether you’re in operations, marketing, HR, project coordination, or leadership — CAWM gives you the skills to improve how your team functions.
Who WMI Is For
WMI is designed for:
Professionals looking to level up their career
Teams who want more clarity and fewer fires
Companies wanting better alignment and productivity
Anyone who manages work, people, or tools
Individuals who care about doing great work in a smarter, more sustainable way
If you’ve ever thought “there has to be a better way to work,” WMI is for you.
Building a New Standard for the Future of Work
Work Management will become one of the most important skills of the next decade.
As organizations adopt AI, automation, and more complex software systems, the need for people who can design, manage, and optimize work will skyrocket.
WMI is here to define the standards, set the foundation, and offer the education that professionals need to thrive in this new landscape.




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